[Russianhaxor]

I read through this and i can definitely agree with it on many points.

Perception and the market:

Recently I wrote a piece that opened up a possible skeleton in AMD’s closet. This brought out the critics left and right and even resulted in a direct attack by another publication. Why is the airing of a bad practice by AMD so unappealing to people? It all comes down to perception and the psychological need to believe in right and wrong, good and bad.

Our brains force us to believe in a moral order, we HAVE to think of things in terms of the good guys and the bad guys. It is a natural part of our brain and psyche.

Our brain is an amazing system that can fool us into rationalizing almost anything

In the market world, world we see that as a justification of practices, policies and products. Putting the ball closer to home, when we discuss the IT industry - things tend to get out of hand. For instance:

We excuse the poor performing CPUs of AMD by saying, well they are inexpensive and AMD is not as “bad” a company as Intel.

nVidia did not mean to make those mistakes, it was TSMC’s fault, they should have said the bump material was insufficient…

Intel is wrong for giving rebates and loyalty money to OEMs…

Microsoft is wrong for bundling Internet Explorer with Windows…

In each of these statements we see an establishment of Moral Order; Good and Evil; right and wrong. It ignores many items that are logically and factually inherent in each of the situations. In situation one AMD made many mistakes in strategy, implementation and production.

More about the article here...

http://www.brightsideofnews.com/news...-and-evil.aspx

[Kal-EL]

Article needs more grit homie. I wanna hear more detail about the authors perspective as a matter of fact in evaluating each of the mentioned companies. It's spurred my interest but left me hanging.

[Russianhaxor]

Originally Posted by Kal-EL

Article needs more grit homie. I wanna hear more detail about the authors perspective as a matter of fact in evaluating each of the mentioned companies. It's spurred my interest but left me hanging.

I think the point of that was not to bring out specifics in order to avoid fanboyism.

(words of the author himself)