They have a new CPU cooler with 1 inlet and 3 outlets so you're supposed to run everything in paralel.
Main reason for asking is my 580 waterblcoks are Auqugrafix and they have the funky connectors.  You can't really use 3 x 1 connectors  very easily if at all, so I bought the connector for tri sli which is made for quad sli 
 
It can be configured for either paralel or series but doing it in series like I prefer is a real PITA.  Apparently parallet works, but 

  Guess it works along the same principal as heat pipes??